SoundBot launches SB521 – HD Premium Bluetooth Touch Control Speaker at an affordable price of Rs 2990

~Priced at RS 2990, Technological advanced, metallic finish, stylish and with backlit sensory touch control buttons~

~Experience HD Sound with all new metallic finished SB521- Premium Bluetooth Wireless Speaker~


·         HD Bluetooth Wireless Speaker

·         B uilt-in rechargeable 3.7V 1500mAh lithium-ion batter

·         6 hours wireless streaming

·         Premium Metallic Stylish HD quality speaker

·         Connectivity range 33 feet

·         High efficiency Bluetooth wireless technology


SoundBot, a leading California-based lifestyle audio and accessories brand launches its all new metallic finish, stylish, SB521- HD Premium Bluetooth, high-performance wireless speaker. This modern, slick, stylish and alluring gadget is perfect for both indoors and outdoors. The SB521- delivers music which is matchless and dynamic, suited for the millennial audiophile who loves to move seamlessly within home, outdoors and nature. SB521- comes with 1500mAH built in battery for 6 hours of non-stop playback time.

The SB521- gives the music lover an exhilarating experience with dynamic sound quality, solid performance, and can connect to all gadgets in the house, android, apple, and MP4 and MP3 and offers an immersive listening experience. This stylish metallic coloured fashionable device will build up the party in any place with its dual membrane of 5W + 5W HD loudspeakers on both ends of speaker to reproduce potent bass, dynamic mid-range and crispy high notes.

Its design is state of the art with a unique, one of its kind premium stainless steel brush metallic finish with a passive subwoofer on both ends for active usage for those who love spending time in both nature and indoor. SoundBot’s SB521- is the perfect speaker for those who love to explore and travel and the passive subwoofer transports the listeners with exquisite unparalleled music quality. The speaker is available for purchase from the online ( and offline counters.

Speaking on the launch of the SB521GN event Mr Howard Chang, Director, SoundBot, said, ‘We are excited about the SB521- speaker, and India markets are expanding on Bluetooth devices and outdoors travel. With such rich diversity and the need for unique listening experiences. With people moving toward high quality input and output this is a device which serves every purpose. Our foray here has been a successful journey so far, and we endeavour to continue bringing high tech, state of art stylish, fashionable and dynamic gadgets.’




About SoundBot 

California based brand primarily operates in the wireless personal gadget space. It opened its doors in 2015.SoundBot began with a simple mission – to develop a premium quality audio accessory portfolio and enhance your overall music listening experience through innovation, quality, convenience, and technology that is inspired by you.


India’s Super Singer Shankar Mahadevan praises Artist Aloud for giving impetus to independent music in the country

 Hungama Digital Media Entertainment Private Limited owned Artist Aloud’s mobile app bagged its fourth award in a year – the GOLD award under the ‘Best Mobile Application’ category at the MMA Smarties Awards 2017 – India Chapter. The popular platform has also been credited for introducing great artists like Salim – Sulaiman, Kavita Seth, Parikrama, Neeti Mohan, Raghav Sachar amongst others, to the world.

While working towards giving a strong platform to talent around the country, Artist Aloud also promotes and distributes their music across various channels and platforms like Airtel Wynk Music, Tata Sky, Hard Rock Cafe, Hungama’s Digital platforms to name a few. Artist Aloud is also applauded by super singer Shankar Mahadevan for driving the independent music scene in the country.


Congratulating Artist Aloud on winning their 4th award since the app’s launch,Shankar Mahadevan said, Artist Aloud is doing a fantastic job by promoting independent music. India is blessed with so much talent; they just need the correct platform with the right opportunities across genres. Artist Aloud’s immense success stands testimony to the exponential growth of the independent music scene in the country. I congratulate them for the work being done in this segment, as well as for their app which ensures that original and niche music is easily available to consumers. It comes as no surprise that such a platform that is working tirelessly towards bringing genuine talent and music forward, is being widely applauded in the country.”

Talking about the award, Soumini Paul, VP Artist Aloud, said, “Winning the 4th award for the App in just a year since its official launch is the icing on the cake and a true testimony to the fact that passion and hard work never goes unrecognized. Artist Aloud was built to create a separate destination for talent and independent content catering to fans and talent as well as fans who have talent. It was built with the philosophy that everyone has talent and this platform will help every talent to put himself/herself out there through original content and help build a fan base and popularity. We believe these awards are helping us to make ourselves more relevant and authentic in every talent’s mind. To infinity and beyond is where we hope to take this.”

Make Your Own Personalized Home Stereo System with TWS – True Wireless Stereo Technology ~

 Make Your Own Personalized Home Stereo System with TWS – True Wireless Stereo Technology ~

  Portronics, a highly trusted name in field of Innovative & Portable Digital Devices and Gadgets, is proud to launch a High Quality and Extremely Versatile Re-Chargeable Stereo Speaker with TWS Technology “SOUNDCAKE” – which is much more than just a stereo speaker.

The most awe-inspiring part of this amazingly stylish audio gem is its TWS feature that enables you to connect two SOUNDCAKE speakers via Bluetooth 4.1 and create a wireless stereo Left Channel and Right Channel, so you can have a true stereo sound effect in a flash. You can play great quality music or watch HD movies with equally great sound from your smartphone, tab, laptop, computer and iPod (using AUX cable where Bluetooth is not an option).

Portronics Sound Cake 2

Your favourite music or movies are best enjoyed with true stereo speakers. However most stereo systems are not portable. That means you are not able to carry them around from one room to another or in your car. At the same time, most portable systems are not true stereo systems because of their size and portability. The versatile SOUNDCAKE bridges this gap of STEREO Vs PORTABILITY with style. It allows you to connect your music sources through Bluetooth or AUX cable. You can very simply connect two SOUNDCAKES using TWS technology and connect one of the SOUNDCAKE with your music source. You can very well buy a single SOUNDCAKE as it can work very well in standalone mode too.

SOUNDCAKE also gives you great convenience of hands-free phone calls. With in-built mic and speakerphone facility, you can take/reject/end calls coming to your smartphone. You can end or deny calls very easily and continue with your favourite songs without missing a note.

A single SOUNDCAKE offers two powerful 5 W inbuilt speakers with great amplifiers to offer fantastic surround sound output.  It has powerful metal grill body of around 412 grams which packs the punch across the audio spectrum. The powerful industry-leading size of 2600mAh lithium Ion battery can play music for more than 8 hours on a single recharge. The battery can be recharged in just around 2 hours. Battery indicator LEDs make it easy to know the battery charge status. All this makes it a very compact and highly portable system.

Pricing and Availability:

The new Portronics SOUNDCAKE is available in jet black colour at a price point of INR 2999 only. It is available both online as well as offline retail stores all across India.


Despacito Breaks All Records on Wynk Music

·         Played over 50MN times since its release on the app

·         Overtakes some of 2017’s biggest Bollywood & International hit singles

Luis Fonsi and Daddy Yankee’s Spanglish summer single Despacito featuring Justin Bieber has broken all streaming records on Wynk Music. Notably, ever since its launch in late April, the Song has been played over 50MN times and downloaded by over 3MN users on the app. Within days of its launch,  it became the most searched for track on the music streaming app and has stayed on the No.1 spot since. The racy single which rocked the global music charts, has left behind some of 2017’s biggest Bollywood and international hits in becoming a fan favorite in India as well.

Sharing his excitement, Devraj Sanyal, Managing Director and CEO, Universal Music Group, India and South Asia adds,  “Despacito is by far the most streamed International song in India. Competition notwithstanding, it has even out performed Bollywood songs across platforms and continues to build strong! The phenomenal numbers on WYNK speak for itself as the song continues to break several records in India! It’s a clear sign-of-the-times where International music is making a huge head way into our territory and we at UMG India are proud to be leading this movement. With a stellar line up of new and exciting International music currently in play from UMG – Taylor Swift, Justin Bieber/BloodPop, Maroon 5, U2, Sam Smith, J Balvin, Avicii, to name a few – we are confident that this skew of International music consumption will continue to see an upswing.”

Greater exposure to global popular culture is driving up the demand for International music among Indian listeners. The phenomena is not limited to metros either, as English music consumption has spiked in non-metro, tier 2 cites as well. This is partially driven by music streaming apps such as Wynk that allow listeners to discover new music by top international artists for free. Kartik Sheth, CEO Wynk, explains, “Through our partnerships with international music labels, we have created a viable platform for Indian millennials to discover and enjoy the music their western counterparts are listening to. That’s why, today International music makes up more than 26% of overall song plays on Wynk Music, with top international tracks competing head-to-head with Bollywood hits. As a result, while Bollywood still rules the roost, English music streams have grown manifold on the app, with Pop & EDM being one of the most popular genres.”


~Indulge with the latest Immersive Wireless Water Resistant Speaker~

SoundBot launches the irresistible SB517 Dynamic Wireless Waterproof Speaker

~Indulge with the latest Immersive Wireless Water Resistant Speaker~

~Military Grade IPX Level 7 waterproof, Portable, Handsfree, Bluetooth speakers with 10 meters of transmission range~



·         HD Bluetooth Wireless Shower Speaker

·         3W output with 40MM speaker driver and accessible control buttons

·         6 hours wireless streaming

·         Premium Military grade IPX Level 7shock-resistant surface

·         10-meter Range remote distance coverage

·         High efficiency Bluetooth wireless technology


SoundBot, a California based Lifestyle Personal Gadget brand launches its all new Military grade IPX Level 7 water-resistant, Handsfree Bluetooth speaker – the SB517. SoundBot’s SB517 Bluetooth Portable Waterproof Speaker offers incredible sound quality and comes in two colours – Black and White.

SoundBot SB517

The SB517 is a tough military grade high-performance speaker that offers an immersive listening experience. This tough gadget is for those who love the great outdoors and the immersive indoors equally. It can be carried anywhere – be it the poolside, the kitchen, shower, beach or office or even a children party. It is a device that is packed with the latest technology with 90db range, 6 hours of streaming, hands-free talking, built-in Mic, and a great distance coverage of 10 meters. The 40MM premium water-resistant driver delivers incredible sound quality in a wide range, it has a detachable suction cup and seamless connectivity to any device.

SoundBot SB517 is the perfect speaker for those who love to explore and travel, military grade and shock resistant, durable, it has a high-density built-in rechargeable battery and superior bass output with a built-in subwoofer. Priced at Rs. 1290/-, the speaker is available on

Commenting at the launch event Mr Howard, Director, SoundBot, said, “India has a diverse landscape of music communities, and users from walks of life, looking for a gadget which is portable and offers a high-performance dynamic listening quality that we bring to the table. The SB517, is a great device for the music addict, who can now satiate their music appetite even in tough weather conditions and rugged terrain, without any worries because of the military grade quality. Our choice of black and white are the apt colours for the speaker, because of the modern shift in colour hues which in demand currently, and of course adding funk, with the ‘white’ speaker gives the listener an added fashion quotient. The pricing of our products is planned to suit market demand and pocket size. Overall, we saw a massive demand for portable speakers in India, especially with smartphones being the most popular screens, today.”

SoundBot SB517_Water Effect

About SoundBot –

California based brand primarily operates in the wireless personal gadget space. It opened its doors in 2015.SoundBot began with a simple mission – to develop a premium quality audio accessory portfolio and enhance your overall music listening experience through innovation, quality, convenience, and technology that is inspired by you.


Saregama launches Carvaan Mini for millennials


~Bluetooth digital player preloaded with 251 retro hits~

After the grand success of Carvaan, Saregama India launches Carvaan Mini a sleek and portable Bluetooth speaker targeted at people who want to carry their music with them. Priced at Rs. 2490, Carvaan Mini allows you to stream music from your phone or music streaming apps, plug in your pen drive and also listen to a pre-loaded collection of 251 most popular retro Hindi songs, sung by Mohammed Rafi, Kishore Kumar, Lata Mangeshkar, Asha Bhosle and Mukesh.This new offering by Saregama, combines the best of music and digital technology in an easy to use form factor.

Carvaan Mini - (2)

Vikram Mehra, Managing Director, Saregama says, “Carvaan Mini is for those music lovers who want to listen to music anywhere anytime. Along with 251 greatest songs selected based on data analytics, Carvaan Mini also doubles up as a personal music player with its USB and Bluetooth functionality. For today’s youth music is an essential and a personal part of life; and Mini positions itself comfortably in this space.”

Although small in size, Carvaan Mini supports powerful speakers to play both Saregama’s preloaded songs and your personal music through Bluetooth 4.1, USB 2.0 and AUX IN. The Carvaan Mini is a reliable companion that can create instant entertainment anywhere be it a house party, a picnic or even just chill time with friends.

Mini-Carvaan (1)

Carvaan Mini’s rechargeable battery lasts approximately 4-5 hours. It will be available in 2 colors and can be purchased from, Amazon and major chains like Croma, Reliance Digital etc.

A Musical Delight This Festive Season By Fenda Audio

~ Launches New Range of Earphones and Headphones for Music Lovers ~

Fenda Audio (F&D), India’s leading audio solutions brand renowned for its new technology, superior quality and constant innovations, today launches a new range of Earphones & Headphones which includes E220, E310, E320, E330, HW110, HW111 and EW201, EW202.

F&D Series of Earphones & Headphones

This festive season, bring yourself the elegance of aesthetics and the power of sound with Fenda Audio. Keeping the festive spirit in mind and with changes in the industry and choice of customers, company takes this opportunity to leverage on the creative gifting options in sync with the latest technologies. The latest product(s), with innovative and stylish design lets you tune into your music and tune out of the real world in a simple and seamless manner.

The new launches have a price ranging from INR 990 to INR 2490 and is available at all leading F&D authorized dealers & online. For those who wish to delve in their own moments of joy, these earphones are a boon. With true quality music these professional Stereo Earphones will surely elevate your experience with your Mobiles, Tablets and Laptops.

About Fenda Audio (F&D):

Fenda Audio (India) Pvt. Ltd. was established in year 2004 with an objective of bringing a new audio experience in consumer home at an affordable price. In a span of 5 years Fenda India has exemplified the quest for excellence in the world of sound becoming the country’s foremost brand in Multimedia Speakers. With relentless commitment to quality, consistent dedication to customer satisfaction and wide sales n service network, Fenda India is a well known leading electronics brand for new technology, superior quality, and constant innovations.

In India, F&D has its footprint across all major towns and cities through a distribution network comprising of over 1000 dealers and distributors and 10 direct branch locations. Fenda India also has a strong service presence across the country with a team of 70 well trained service engineers.

F&D is committed to ensure that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment

Specialties: Home Theatres, Multimedia Speakers, LED TV, DVD Player &Portable DVD Player.  To know more kindly visit: